0:10 Today I Must Play. We're bringing you another bonus round. This time we're diving into some of the most popular golf trends at the moment and deciding if we're buying or selling. In other words, do we think these trends are here to stay or will they be nothing more than a memory in a few years? Here to help us decide is none other than Shane O Golf. 0:26 So you may have seen on Instagram or Tiktok and who we know is someone that calls it like it is Shane. Welcome to the pod. I appreciate y'all happy to be here. Happy to have you on. So before we dive into the trends real quick, if you don't mind, tell us a little bit more about your journey into golf, kind of what got you started, even as a content creator? 0:43 Sure, yeah, baseball player my entire life and growing up, golf was always secondary played a little bit as a as a kid, but once I got to college and and the dream of baseball sort of faded. Picked golf back up in 2016 and since then it's it's been an outlet for me, an escape from reality. 1:03 I fell in love with the game and then I was playing so much I had I had a couple people. Hey man, you're always out on the golf course. Why don't you post about it? So picked up the phone one day and I, I don't mind being in front of the camera. So started recording myself and somehow, some way struck gold. 1:20 And you know, here we are six months later, and it's, it's been a journey and it's been a lot of fun too. Yeah, tell us the strength of your golf game and then let TJ and I guess what position you played in baseball. Oh wow. That's that's a really good one. Good gosh, cuz I am, I am a baseball player at heart. 1:39 So I do come over the top a little bit. Oh goodness gracious. Right now. Obviously it fluctuates, but right now I am driving the ball very well. OK, he's got some power. Yep. 1:54 Probably not. Probably not a pitcher. That was not a pitcher. Not a pitcher I've seen Shane's build in terms of like he's posted a few in real life him actual golfing videos. Yeah. Shane, did you play center field? 2:11 I did not, no. I was gonna, I was gonna guess second base. I did not I I was a catcher. Really. Wow, I was a catcher. I I'm. 5. 11 pushing 6 foot and when I was playing I was like 100 and 85190 lbs. 2:30 Put on a little bit of LB since baseball has gone away. But yeah, I I've got the it's a smaller build for a catcher, but it was a it was a good build. Nice. On the content creation part of things, was there like a moment you felt like where things started to explode for you a little bit more? 2:47 Was there a single like post or moment that you felt? So to be quite frank with you, the 1st post I did went viral. It was the first ever. It's this girl. She's she's asking. It's still fall and I'm still single. 3:04 You want to know why? And this is where my punchline came in. I'm very loud, aggressive with the phone and I said don't give a shit. I want to know why I can hit a ball straight down the middle of the fairway and then chunk my shot And it, I think that video has 1.7 million on TikTok. 3:21 And I was like, well, we've got a good base from that. I think I gained 4000 followers. And from there, you know, obviously it, it evolves and I, I've kind of steered away from from that style of content where I was taking other creators that were asking questions and don't give a shit and then implementing something about golf. 3:38 But yeah, from from the jump, which is like I said, I I did strike gold and got very lucky and the, the dominoes have continued to fall. So it's been, it's been awesome. I think that's a wet dream of TJS right there. I mean, for, for, you know, it's, it's tough to balance out funny content, informational content and podcast content, which is what we do a lot on fair wagers. 4:05 But there's definitely a rhyme or reason to win. Something does work. Lean the fuck into it. Right. Like create as many iterations of that as you possibly can until the algorithm says not we don't want to do this one anymore or that. 4:22 I say the algorithm, but the algorithm is really just people and how people are responding to that. And until the people tap out and don't want to view your videos anymore, you might as well keep doing what's working A. 100%, yeah, yeah. One of the things that really turned me onto your account was all of your what your blank says about you like the clubs you play, the balls you play. 4:42 I would kind of consider you someone that I agree with. I, I, I agree with your takes every time I see it. Would you consider yourself on top of golf trends too? Yes, yeah, I'm a I'm a golf nerd. I am an absolute golf nerd. So I, you know, I'm not When, when they just played at Oakmont last weekend or two last weekend, I was studying the stint meter every single day. 5:05 I was diving deep into that when it comes to the social media side of things, not necessarily on top of like, oh, I want to, I want to follow these content creation ideas because I want to do whatever the hell I want to do. And I think that's what really gets, you know, I, I do ruffle feathers and people don't always agree with me. 5:22 But as far as that goes, when it comes to content, I'm doing what I want to do. I can think of no better segue to get into the trends. I can't wait for you to firmly plant your flag on one side or the other, OK? I'm excited. Yeah. All right. Before we dive in, we're going to actually hear about today's sponsor, which is bird darts. 5:37 Today's episode of Must Play is sponsored by Bird Darts Premium golf Tees. Nothing relaxes me more on the course than tear and open a box and RIP in a few bird darts with the boys. The 100% Bamboo golf Tees feature a clean design with marks to help you tee up your shots consistently. So your only swing thought is worrying about the cart girl who's watching you tee off. 5:56 You can also use bird darts without worrying about harming the environment. They're biodegradable and the packaging is made from recycled materials. Head over to their website birddarts.com and use code Fair wagers for 10% off today. Check out their new 4 packs they just dropped for you and all your boys. OK, let's get into it and decide if we're buying or selling these 2025 golf trends. 6:15 I've picked 10 trends that are related to equipment, golf, fashion, or what we've just been seeing pop up on social media. We're going to go through these one by one. After you tell us where you stand, be sure to give an explanation as like why you're confident one way or the other. And then before we get into the trend, I'm just going to start with a little nugget. 6:31 Just give a little context for you guys. OK, so we're going to start with mini drivers. In theory, a mini driver is a Golf Club designed to offer a balance between the distance of a driver and the accuracy of a fairway. Would it's supposed to be a versatile option basically for tee shots on Tedder courses and you kind of put more stock in the accuracy over the maximum distance you might get with the driver. 6:54 It typically is featuring a smaller head, shorter shaft than traditional driver and it's supposed to be easier to control, which still provides more distance in a three wood. So TaylorMade is widely created with popularizing the trend, although they didn't start it. They were one of the only OEMs though to release a mini driver semi regularly throughout the 2000s until more manufacturers recently capitalized on the popularity. 7:17 There's your contacts, Shane. Are you buying or selling mini drivers? Do you think they're going to be around in a few years is what I'm asking? I am buying mini drivers. They are they're here to stay. You've got this is, I don't know the number off the top of my head, but I can name at least four Tor pros that have used one this year. 7:34 They are like you just said, they're absolutely more accurate. The dispersion on those, it's the the data speaks for itself. Everything is there. Many drivers are here to stay. You will see a lot more torpros be putting these in the bag because not only you can still hit them, torpros 300 yards, you're just going to have a tighter dispersion. 7:56 You're going to be able to shot shape a lot better and you're taking the risk out, especially when you play a course like Oakmont, you know you're, you're, you need to hit fairways. Whereas you go play somewhere like TPC Sawgrass, you miss left or right and you're 25 yards further, you're OK. 8:13 But a place like Oakmont, let's let's dial it down just a little bit and hit a fairway. Many drivers are going nowhere. They're here to say. Very confident. TJ, over to you. I'm selling, I'm not. Just to take the opposite of Shane's point. 8:29 God, it's probably been close to 20 years at this point. I used to work at a little sporting goods store called Sports Authority. When all of the golf manufacturers made the huge rush into 460CC drivers, everyone was trying to make the biggest driver. 8:45 It is what also birthed the handful of square drivers that we saw and now hold very fond memories of. The Nike Sasquatch is the Callaway I think it was. The FTI was also the square driver and then a few other brands made them as well and everybody was just trying to maximize full Moi by trying to make the biggest driver they possibly could and that obviously fell out of favor. 9:05 We're not trying to push the Max's anymore. We're not trying to make the biggest drivers. We're trying to make more accurate drivers or more forgiving drivers. At this point that that was a very short lived terminology. I think Shane Wallier assessment that Tor pros will continue to play these and will continue to grow. 9:21 I think that the Gen. pop who can't normally hit a fairway would when it's a smaller face is not going to want to try and hit a smaller driver face with a mini driver. So I think the sales numbers, I don't wrong love the marketing and love the look of TaylorMade bringing back the burner the the R7 quad, which was like the big selling driver when I used to work in sporting goods stores like they're they're doing it right from a marketing and advertising perspective and creating like limited quantities of them. 9:50 So I think they'll, gosh, they'll probably still continue to get made and sold because they're doing limited runs of them. But I just don't see it being adopted by the general populace of golfers who go to the range, say they're going to work on irons and chipping and then just RIP driver the whole time they're there. 10:08 So. Or the next generation of of golfers. Maybe you don't see that. Happening. I mean, maybe, but will it? Will it make it to the next generation of golfers? Well, let me ask you this because if you go, if you were to pull 10 golfers out of driving range right now and ask them if they hit a three, would 5 would 7 would better than their driver? 10:28 I would almost be willing to put the mortgage on it that 7 out of 10 of them would say I hit my three would better than I hit my driver. So although as it is a smaller driver face, I think looking over top of it, the aesthetic of the mini driver is more comfortable for the average golfer. 10:48 Do you tee up the mini driver the same as a regular driver or do you like to tee a little lower? You yeah, so definitely a little bit lower because that ball flight's going to come out lower. But the beautiful thing about it is you can take that mini driver off the fairway and it's it is still a DoD, but it's not as hard as it's not as hard to hit. 11:07 Yeah. They're exciting, man. Mini drivers are here to stay, TJ. They're they're not going anywhere. Maybe it's maybe it's me, 'cause I don't carry any woods, have just historically always hit woods really poorly. So I'm just maybe it's maybe it's who I am and where I'm sitting at in my handicap. 11:27 But I also am of the mindset of the further like I I follow. I think it's decade golf who talks about the proximity to the hole is king right? So the further we can get out there, the the better. Obviously I play on course as well where I the the, the further I can hit the ball. 11:43 And if I don't lose it, that's also like a decade golf thing like the furthest you can get without penalty. So if I can just bomb the ball and it's in just another fairway as opposed to being OB, I'm going to play better rounds. Like Sean can attest this. I go out play Torrey Pines. Torrey Pines is pretty Open Golf course. Like I you can over Torrey Pines and play pretty well on both sides, North and South. 12:02 So I I just for me like I'm like, yeah, but who knows, maybe I could change my stance on this and in six months I could be a mini driver guy. I don't know. That's. Great. That is a great point because distance is key. Obviously play to your strengths, but the closer you are to the whole, statistically you're going to play better golf. 12:22 Yeah, Yep. Sean, where are you at on this buying or selling? I am buying, I think that they are going to continue to have a little bit more market share each year and they're essentially going to be the anamorphs of three wood into mini driver. 12:42 It's just that, you know, you picture that that's what that's what it is. And I just I've played them and I don't own one, but when I have practice with them or tried them in a store, I'm like I really like the way this looks. I like the way it feels. I I have never hit one off the deck in play, like on the fairway. 13:00 I've only hit it off the tee. So I'll hold, you know, the jury on that one. But I do think they're going to continue to get popular. And the fact that Taylormade's putting one out fairly regularly should kind of be a hint at least that these things are gaining popularity. So I think there's, I think he said four now or maybe more manufacturers that are making these. 13:21 So yeah, I do think I'm buying. Yeah, and a quick snippet too, Mason Nutt from Bustajack, just he put out a video, don't know how true it is, but he said that he's going double mini driver and putting the driver away. Double mini driver is that he's going the burner and the R7. 13:39 Yeah, like 2 and he's going two different. He's going two different lofts. That that I didn't dig too deep in and also it was a quick TikTok video. But he did say he may be the first person to go double mini driver. Nice. OK, OK, sticking on the equipment here. 13:57 We're going to go to the second trend here, which is 0 torque putters. Before we dive into probably the one you know I'm going to bring up, can anyone of you tell me what lab stands for? Yes, lie angle balance. There you go, you are a golfer. 14:13 OK, so Lab Golf, obviously they've been instrumental in popularizing 0 torque putters due to the designs, the implementation Axis 1G actually invented this tech over a decade ago, but Lab kind of made this more popular with their appealing designs. 14:30 And the DF three would just look like nothing else you'd ever seen and that kind of gained a lot of popularity. And then of course, add in JJ Spawn just recently at the US Open, winning with a lab putter, probably one of the most iconic putts that are going to come from the last few years. And I just want to know, let's start with you 2 Jay on this one. 14:48 Are you buying or selling 0 torque putters? Well, before we talk about buying or selling, you might have created a brand new sentence there when you referred to lab putters as appealing. Like visually. That might be the first time I've ever. Ever. Odds is actually pretty good looking. I'm beautiful. 15:04 The Oz is a really, yeah, the Oz is really nice. I think both Rev and surreal have Oz's and every time I play with them and I see one, I'm like, FI want an Oz so bad. So, you know, we're, we're chipping away at social media. Followers DF3's ugly as hell though, let's be honest. I mean, but that's what that's what JJ just won with, right? 15:22 Like yes. So I think on this topic though, I am buying on this. I'm buying zero torque putters, obviously, I think if you're watching all the other brands jump in like as fast as they humanly could, right, that's a that's an initial really good signal was that every like TaylorMade just put out a spider. 15:46 Callaway obviously has already jumped in. I think I think pings jumped in like all the other big putter manufacturers are jumping in on this. I think the other thing is that this is on the other side of that where this is a huge advantage for the amateur golfer. 16:04 Removing one of the potential key misses of a of a golfer as is a mis hit on the face. That's going to be huge in terms of how it can help their game. What I will say is that the, the only aspect that this does not have going for this, and I think I, I think Wesley Bryant talked about this in a recent video where he talked about there's two ways to miss a putt, right? 16:28 Either you misjudge your speed or you, or you misjudge your line and you can hit one and not hit the other and miss the putt. But if you miss both, sometimes there's a chance that you those will still align and you can still make a putt. So if you remove, so if you try and course correct with something like a lab, then you're leaving it all up to the other portion of it that you can always miss. 16:51 So if you become like a terrible green reader, I mean, I guess, but you're not removing the speed. Well, your line might be impacted from the face. True, true, true. Never. So that could be wrong. So there's strike that there's preaching strike that from the record strike that from the record. I'm in, though, I think, I think it's, I think it's here to stay as a as a sometimes good, sometimes bad putter. 17:13 If I can remove one of the things that is going to feel wrong a lot of the time, I I'm all for it. I'm I'm itching to not have to potentially spend $600.00 on one to help try and shore up that aspect of my game. All right, Shane, you buying or selling? I'm with TJ on this one. 17:29 These zero torque putters. The big thing is, is like TJ mentioned, every single big manufacturer, Golf brand, TaylorMade with that spider, everybody's jumping in. Now going back to the cost on these things, the price point I, I think it is a little bit ridiculous. 17:50 But with that being said, everything's ridiculous now. You can't buy a driver for less than $600.00, zero torque putters. I wanted to hate the lab. I did. I worked with lab for a little bit. I didn't want to like it. I've got a Scotty Cameron. I've gained a Scotty Cameron for the last 8 years. 18:08 I took the lab out in the first round. I put the Scotty Cameron in the closet. There's something about it. I don't know what it is. It very well too. This is something that I've been jotting my, my, my brain about is, is there a little bit of placebo going on with the zero torque putters? 18:26 Is there something there that's like shit, It's so different that it it just fuels in, in every stroke that you make, wherever your wrists are lined up, this the path of your stroke is where that ball will will roll. Yeah, there's some about them. 18:42 I'm buying them they're they are not going anywhere either. Many drivers 0 torque putters are here to. Stay. OK, I'm I'm buying with you guys, and I'm buying not because of the technology, but more so the marketing. 18:58 I think this is the equivalent of when an agency comes up with an idea for a product of their client and they go, hey, just say this one thing about your product that's true. And they're like, well, that's a given. And it's like, yeah, but when you say it now, everyone who doesn't say it feels like they're an inferior option because you're the only one who claims this, even though everyone can claim it. 19:21 And so you're known as the brand that essentially is associated with this thing. And so even if TaylorMade or others make A0 torque putter, when you think of 0 torque putter, you're going to start thinking lap Golf now because they're absolutely kind of like, put it in the name. And they're the ones that kind of said, no, this is what we got. 19:38 And so I feel like when people go buy putters in the future, especially next generation, they're going to go buy a putter. They're like, wait, why would I get this? It's not 0 torque. So like that's like a check box. You got to check first before then you go down to see, does it look good? Do I like this face, all those other things. So I I think it's here to stay because they kind of just invented that. 19:57 And and it does not hurt that JJ Spawn just won. No, doesn't hurt. Doesn't hurt, not the biggest major, but might be up there with it. It doesn't hurt Adam Scott's using it. As soon as you get a Tor Pro to use your product and and get a big win like that, I can't. 20:15 I would love to see the clicks and and the searches on lab putters after JJ spawn made. I would love to see the sales. I I mean, it had to have been astronomical because every single dad sitting in his recliner that shoots 110 shit, that's going to fix my game. 20:34 I'm going to buy it right now. So yeah, yeah, as soon as you have a Tor Pro using your product, yeah, you're in a good spot. Especially in their instance where he's not, he's not like sponsored by lap. He was using it on on his own volition, which is even even more of a testament to the product of saying, Oh, PGA, like we all know that these guys like, oh, they would all if they all didn't have equipment contracts, they would all probably play mixed bags, right? 21:00 They would just play whatever the best clubs are for them. JJ Spawn is one of those guys who plays a mixed bag and that's the putter that he wanted to use. And you you talked about it, Shane, where it's it's about the confidence and you mentioned it with the mini drivers as well. And I think the more and more you end up playing golf, the more and more you end up realizing that golf is so much less mechanical and so much more mental. 21:22 And if it whether it costs $100 or $600.00, if the putter instills confidence that you feel like you will make putts with it, then you will make putts with it. It does not matter the marketing, the the technology, any of that. 21:38 It's so much in your head. Yeah. If there's any part of the game of golf that you want confidence, it's putty. That's like, yeah, the second I'm on the green, if I got to pick what part of my game I could be the most confident in and be putting 10 times out of 10, Yeah. 21:55 OK. So we're all buying that trend #3 here. D2C, golf clubs. OK. So Tacomo, Sub 70, PXG, Hogan, even McGregor, Bomtech, dozens of others direct to consumer brands basically have sprang up since they first started around 2017. 22:11 Hogan was actually one of the first to do it, and it was almost by accident. They found massive interest by the public when they were liquidating stock after filing for Chapter 11 earlier in the year. Like they stumbled on this. Wow, so. We're going bankrupt. 22:28 Kind of crazy, right? Like everything must go and then oh shit, now we're AD to C So are we buying or selling D to C? Golf clubs? Are they here to stay? We'll start with. Sean, what are you or I was going to say, Sean, you lead, you haven't LED one. Oh, you want me to lead? OK, Yeah, OK. 22:44 I think they are. It's like the equivalent of Amazon versus buying something at a retail store. It's like, yeah, why would I not start just browsing, shopping and comparing right there on different windows on my screen? And then as opposed to going in, it's like, you know, I just saw five Tik Tokers and 10 other people say they love these clubs. 23:04 Worth a try. And if they have a refund policy or something that's like, you know, bring it back in or whatever, even better. I personally love going and touching the clubs before I buy them, getting some swings and like, I, I'm not that customer, but is there a market for this? 23:20 Absolutely. I again view this as like the Amazon of things. So I am buying this. I am selling. I'm selling this. I'm very strong willed in this as well, which might be a little bit hypocritical because Lab started D to C and now you see him at Edwin Watts, you see him in the Golf Galaxies. 23:47 But with that being said, I say this time and time again, you will never see and I am saying never ever, ever for the rest of golf, a Tor pro will not win a PGA Tour event with Tacomo irons with any D to sub 70, 69. 24:09 It won't happen. It's not going to happen. Now with that being said, there is a market for it because it makes a lot of sense. It's very affordable for your everyday golfer. So I'm I'm flip-flopped here. They will be around for the extended future. 24:26 But when it comes down to things, there's always supply and demand and Tacomo irons. Once Grant Horvath and the Bryan Bros got equity in the company, they were on a four month, the four month waiting list. There's going to come a time and a place where those D2C brands are no longer $600.00 for a set of irons. 24:46 They're going to be like your Mizuno's. They're going to be like it's it. It doesn't make sense for these to say stay super affordable. I love it. I think it's great. If that's what you can afford and that's what gets you out on the golf course, go fucking do it. I love that. 25:01 But here is stay, they're gonna be in box stores. And that's that's my argument there. It's not gonna be D to C anymore. It's gonna be we're in big. We're we're in box stores now. We're we're in Dick's Sporting Goods. We're in all of these companies. It's it's going to fade away from the direct to consumer. 25:21 Like you just said, Sean, you will be able to go touch these clubs and swing them. It's it's not gonna yeah, I'm selling these. They're it. It doesn't make sense. I, I, I, I like that you have that opinion. It's funny that you brought up the Will Tour pro ever win with them. 25:39 You mentioned like earlier, some dad in his recliner chair saw that lab putter at the US Open and started looking for it. 100%. There's guys that are basically looking to the pros to figure out what they should gain and that's, I think for a lot of men that's probably a little bit of the I still got it. 25:57 If I wanted to, I could. Turn it on. You know, absolutely, Yeah. You think had something changed just slightly differently in your life, you also could be out there on the course, right. But but I do think there is a significant portion of people who don't give a shit about what the pros play and they want something that looks good, is affordable, or their favorite YouTube or someone else is talking about them and that's what incentivize them to go do it. 26:24 That's the big thing that is you've got Grant Horvat, you've got the Bryan Bros using them, you've got Bustajack I I believe they're still using them. So it is that they're targeting their demographic, which is great, but I I would be hard pressed to say that anybody probably over the age of 40 is swinging A Tacomo club. 26:49 Wow. Scam that into. The ground. DJ just made the cut off on that one. I, I knew where he was going with that take and I was like, if he says 35, I'm bone big time. Because I'll, I'll chime in here. 38 year old male place to comos. 27:08 I will preface this, did not pay for them. I did win them in a giveaway. So shout out to Como for the giveaway. But I'll be honest at where my game sits at full transparency if you have not listened to podcast before. 27:25 I'm like a mid 20s handicap. I can go anywhere and shoot what feels like it has a really good day and we'll have four really good holes, but I'm going to blow up on a bunch of holes too, right? So my biggest thing when I won these, they let me order whatever I wanted to order. 27:41 They weren't just like, no, we're going to send you whatever the cheapest set is. They were like no full custom set. You can customize shafts, lies, lofts, length, grip. They let me do the full package. The problem was that I can't go somewhere and hit them. I didn't know which clubs were right for me. 27:57 Like I didn't know what felt good. I didn't know any of that. You can't, there's nothing you can do. They, they have a, a, a form where you input all of your stuff and they give you a recommendation. But then also like the problem with a lot of amateurs and high handicappers buying clubs is that a lot of times you buy clubs to suit your swing in that very moment. 28:18 But then as you become a better golfer and as you tweak your swing, those clubs no longer suit that swing that you had as a 25 handicapper, especially because a person who's a 25 handicapper is going to go through a lot of swing changes if they want to become a better golfer. So whether it's shortening it up, you know, slowing down your tempo, all those things. 28:37 So it's really, really tough to say, oh, do I buy these clubs that suit me based upon all this data that I input today? Or do I buy clubs that might grow with me and get better with me? Because I've also seen people who have gotten to Como's and bought their high end blades, I think they're the three O ones and are struggling significantly with them and don't necessarily love them because they can't find the center of the club face and they're not as forgiving. 29:02 So it's it's really tough to say. Will that business model succeed moving forward? Also to add another layer to this, I work for what was formerly mostly AD to C brand that is now seeing much larger success by being in wholesale. 29:21 It is the natural evolution of a product manufacturer to move into wholesale. The, the, the, the, I guess the, the tough part for them is how much do the clubs then become when they move into wholesale and how much is the markup? 29:39 And then does it not work out? Because then everybody goes into a, an Edwin Watts or a Golf Mart or, you know, your PGA Tour Superstore hits the Tacomos in the store and then goes home and orders them for 50 to $100 cheaper. 29:56 Or does the price then have to just jump up to match the same price that's being offered in wholesale? This is a long winded. Sorry I know, but I, I, I have AI have a lot to like layer on top of this. Yeah, you have a lot of good prior. 30:11 Knowledge associated with I think, I think as and I think this is what essentially what Shane said. I said as AD to C distributor of clubs, I think you have to sell them. I think they either go into stores or they die. 30:29 So I I don't think I'm selling. I think I have to sell the concept of only being AD to C club and being like keeper alternative that that that can't last. That will not be around in in five years or people will continue to try and do it. And then they'll realize after a year of selling clubs, no matter who's rocking them, what marketing they have behind it, they have to go into stores. 30:51 They can still be a cheaper alternative next to your tailor maids, your Titleists, your pings in stores and still be offered at a cheaper price point, but they can't just be AD to C club. 100% agree, and that's not to say that they're good clubs. 31:08 I've swung. I love them they're. Great. But I to piggyback off TJ, I am I'm selling the D to C that's they they can't be direct to consumer forever it it just doesn't make sense. OK. All right. 31:24 So we're selling that one as a group. Let's go to one that I feel very strongly about. I'd love to go first on this one big letter slash upside down hats. The trend of wearing upside down hats, particularly city or team logos, was largely started by True Brand, a company founded in 2020. 31:45 They launched the Upside Down Dallas hats to symbolize the feeling of the world being turned upside down during the pandemic. The trend gained significant traction, though, when quarterback Ben Denucci, a former Dallas Cowboys player, collaborate collaborated with True Brand and began wearing hats. And then that was picked up by Dak Prescott and then it blew up. 32:04 Are we buying or selling? I'm fucking selling these hats. I hope they go away yesterday. I'm done seeing them. I'm done reading them. I, they, they look so dumb and I know you guys probably own some and and it's fine if you do. 32:22 It's just, it's beyond just like AI wouldn't pull that off. It's more so like I want to see someone wearing. I'm like, why? Like I just I it had a moment. It had a moment. OK, I get it, but I feel like it's over. 32:38 I'm going to pepper in later on, please. The. Trend. The trend has run its course in Sean's eyes. The trend has run its course and the big letter hats too. We talked about this with Blake on the pod when we were doing a Tory episode. Like every course started having them. 32:55 The company or the course over by me, Western Skies is like local muni. They have one that just has skies over the top and it's really big and the same skies hats I've noticed are still collecting dust in their pro shop, right where they've been the whole time. 33:11 Wearing a Skies hat. Stop trying to make this happen. Yeah, it. I'm going to sell it. It's it's a fashion trend. It's it's going to, it's not going to be one that sticks. I think in this instance, like a handful of people did them right and saw success with those, but then everybody tried to figure out a way to do it themselves, which then just inherently devalues how cool it is. 33:40 And then also in a lot of instances, the, the first time a guy over the age of 40 buys 1 and wears one, it inherently is no longer cool. I, I say that as a guy who is constantly fighting to be cool, nearing the age of 40, right? 33:56 So the first time that he buys one from his local muni or you see him and you're the guy who's 25, you've got your sick, you know, big letter hat on that just says Tori on it, right? And then you're playing and you come in through the clubhouse and you see the older guy wearing the same hat you bought that day. 34:15 You're like, damn, this hat's not as cool as it was before, is it? And it immediately devalues the stock on it. So I think you're just seeing more and more of that the more courses try and force the hand and put them onto regular consumers. Yeah. Yeah, I'll preface mine very quickly. 34:34 I quick snippet cut. Can I shout somebody out? Yes, of course. Yeah, of course. OK. If you want to shout out your own branch, shout out your own branch, Shane. We don't care. Yeah, no, I'm. Yeah, I'll preface mine very quickly. A couple of of buddies of mine from college have done it right over at Richmond Sport. 34:51 They just got put into Dick's Sporting Goods. That is the the first big golf upside down letter hat that came out. They're blowing up. I do think it is a trend. I've worn the hats. They're great hats. They're your everyday wearer. 35:06 You don't wear these on the golf course. I I'm selling them. I'm selling them, Yeah. It's fair. It's a trend and you know, we're not bagging on anybody who makes 1 you all clothing brands and all hat brands have to morph with the times and follow the trends or try and set the trends like we're not. 35:25 We're not bagging on anybody. 'S and lean into it and and as long as you go fledge into it and and just make your money and then get out. Yeah. All right. On this next one, Shane, I'll have you go first. This one is SIM or simulator only golf clubs. 35:43 So basically monthly memberships at a simulator. The pandemic fueled interest in golf. The National Golf Foundation actually said 1.3 million new golfers joined the sport in the last three years alone. And more players means more competition for tee times, as you see in a lot of different markets. 36:01 To meet the demand, a new crop of businesses are bringing golf indoors with monthly memberships to play as much SIM golf as you want. And a lot of them have 24/7 access. Around me here in Phoenix, there are a ton that pop up in random business parks, strip malls. I think I have now 5 within 2 miles of my house because I'm in a very popular area of where I live. 36:21 And on top of that it annoys the hell out of me when I'm on golf now and I see a SIM pop up as one of the tee times I can go book, that's a whole different story. But are we buying or selling the monthly membership SIM golf clubs? I'm buying it, I'm buying it. 36:38 I'm full-fledged into it. I think the idea is incredible and it does open a completely different Ave. for the golfers who are scared to go to the golf course. They I make a lot of content that is saying pick up the fucking pace of play. 36:54 We got to pick this up. A lot of people are not learning the game of golf the correct way. They're going out there with their buddies. They're getting hammered on the golf course. We're playing 6 1/2 hour rounds. This opens up a new Ave. for somebody who is scared to get into golf. Let's pay this monthly membership. Let me figure out how to swing a club first. 37:10 Maybe let me go take a couple of lessons. I think it's great for the game and it's going to bring more players to it. Probably more players will continue just to say, hey, I don't necessarily care to go to the golf course. There's a league in Michigan now that just played for $150,000. 37:29 It's a fully simulator leak. It is awesome. But I, I, it, it opens up a completely separate side of the game, which I think is phenomenal for the newer player and even the older player where you know, you start to get into your 80s your, your, your later stages of life. 37:48 You can't get out on the golf course within. It's 95° outside, I think. I think that the Golf Club, the simulator clubs, are great for the game of golf. I'm buying it. Yeah, I'll say I'm buying as well. 38:04 I, I will say I'm buying the clubs that have memberships. I would sell simulator bars. In my mind, the the stock of a top Golf is going down as is just the, oh, we built a bar and it has four Sims that you can rent to come and do with your family. 38:25 Because I think the prevalence of simulator clubs is on the rise. And I think it's going to kill simulator bars where guys can go and bring their own food or booze in or eat beforehand and then just go and still hit balls in an indoor experience. Shane touched on it. 38:40 It's available year round. So for cold weather states where they have a really shitty winter season, it's humongous. Like you said that that you said that league was in Michigan, Shane, That's that's that's humongous for somewhere like Michigan where OK, cool. Now we could swing year round, Sean, obviously you're seeing 5 pop up in Arizona. 39:00 I'm saying the flip for me in the heat instead of the yeah. Exactly, exactly. It's yeah in the summer it's it's a great alternative air conditioned all of that. Admittedly, we don't have a ton out here in Southern California gonna throw out a nice little humble brag there. Yeah, but but I think it's I think it's AI think it's a great idea. 39:18 And I think the from I've seen more than enough Instagram or TikTok posts talk about the financials of them and how easy it is to get them started and probably make money on them. And you're leasing out, you know, industrial space that would be probably going to waste anyways. So I'm, I'm, I'm all in. 39:35 I'm buying. You said simulator bars you're selling, but what about bars with simulators like Trevor's? Bars with simulators in, but the specific idea is that the place is built around the simulators and then they also offer food and drink sell it. 39:52 So you're in on the other, but out on that. Exactly like or there's there's a brewery here in like San Marcos Dog Lake that is a brewery but has one SIM and a putting green all for it. Right outside of that it can function as a regular brewery. 40:07 The main attraction is not that it has a SIM. The main attraction is that it's a brewery. The other way around, you have a SIM, but then we sell beer out. Sold. Yeah, agreed. I'm buying as well for all the same reasons you guys did. And then the one perk that I didn't hear you guys mentioned that I said with the 24/7 access, as a as a dad who has a finite window after bedtime where I get to do me, yeah, there's only one option if I want to do golf and that's grass flippings or I go to the range and the range is lit, but I'm not going to go play anything. 40:43 I'm just hitting balls at a range or 24/7. You just go to one of The Sims, call your buddy up at 9:00 at night or whatever on a Friday and you're like, hey, let's go. No one's there. And you can go play Pebble on a SIM at night at night and bring some drinks. That sounds awesome. 41:00 So I'm buying too. I do think they're cool. And also just like storage, I did a lot of marketing in the past for storage companies. They pop up everywhere because they're easy to run. They have very little staff, doesn't cost much, and they can be put anywhere. 41:17 They can be put on a corner where a building sells and they're like, fuck it, let's put up easy space right here, let's put up the storage. Same with The Sims. You can buy any office space or anywhere you want to go. They don't have to have a certain type of land to put them anywhere. So I feel like that business model makes a lot of sense. 41:33 Definitely, it's a really good note. OK, next trend. Golf balls with alignment tech. So they've been around for a little bit, but alignment markings on golf balls were more recently sold as technology. 41:48 So they used to be a lot of golfers actually used to, you know, draw lines on their balls and things like that because they thought it helped. But the three lines in Callaway's triple track pattern were kind of what popularizes and they were developed by a guy named Ray Barrett. So Barrett was a Saint Louis entrepreneur. 42:04 He drew 3 lines on his golf ball to improve the visibility after teeing off. He used it for teeing off and then later discovered that these lines are actually enhancing his putting as well. So in 2010, he contacted a doctor, Carl Bassi at University of Missouri Saint Louis, and she worked at the College of Optometry. 42:23 And he wanted to know, was there something to this? And she explained that the effect was actually true. It's related to a concept called vernier acuity, a concept that the brain's ability to process subtle alignment differences can be at play when you do this on the ball. 42:39 So her and his team scientifically tested the concept using lasers and found that the three line pattern actually improved putting accuracy. So what did Barrett do? He went over to Callaway and he sold this. And then basically they incorporated this as triple track technology into their golf balls, who he has a licensing agreement with. 42:58 So are they here to stay? Are we buying or selling? TJ, you go first on this one. We're going to just harken back to an old point where confidence is key. Golf is mental. If you think this is something that instills confidence on the line of your putt and that's what helps you make more putts, I'm for it. 43:20 I think brands will continue to do it as to not have to have somebody potentially. I mean, I don't think like, I don't even know, man, I would love to see if Titleist is actually ever going to do this. You know, you know how many times you find a Titleist in the wood and it's got a line drawn all the way around it over their regular mark, right? 43:40 But I think I think golfers are going to continue to probably see these. I will say also like TaylorMade toll responses that have the color stripe on them. Hands down the easiest ball to trace if you ever have to manually trace a ball on a shot tracer because it's so vastly different. So I'm, I'm buying these. 43:56 I think these are going to stay. I don't think they're going anywhere. I think you're just the brands realized the the end consumer was going to do this probably at some point or some were. So we'll just do it anyways. And then that way it's a, it's a branded thing and it's also a feature or benefit that they get to offer. 44:13 Yeah, right behind you on that, TJ. It, it it's been around for so long thus far, it's not going anywhere. I'm buying this. I don't believe in the hype, but like we talked about earlier, it's the aesthetic. If it looks good, do it. So I the triple track balls, the alignment, but the alignment tech, it's not going anywhere. 44:34 But I don't line my putts up. I'm with you. But you know, what I've noticed is that a lot of ball manufacturers, if they don't put alignment tech, they're putting the word of the ball in like a dark line. So it's kind of like a subtle lineup. Titleist does this with Truefeel. 44:51 They have like Truefeel and all like a little bit of a line. Strickson does it with Q Star and Z Star where I'm like, oh, OK, I could use it if I want. So it's kind of already on some of those balls that don't claim it as the tech, and I think a lot of people are looking for this, so I'm buying this as well. 45:07 I'm pretty sure the Z *2 has an arrow at at the in front of the Z. So yes, like you said, they if they're not doing the full tech, it is on there in some capacity. Yeah, yeah, yeah. Agreed. OK, we've got four more here. 45:27 We'll go through this quickly. This one is similar to the mini driver, but this one is high lofted fairway woods. So when I say high lofted here, I'm talking 7 wood or higher. OK, so Lee Trevino is actually one of the first prominent professional golfers to utilize higher lofted fairway woods such as the seven wood. 45:46 And over the past few years, several ball strikers like Dustin Johnson, Tommy Fleetwood and others on tour have opted for a nine wood in their bag, depending on the course setup for the week, to provide extra stopping power into the greens. At Oakmont, plenty of players were actually doing this as well. Now, 10 of the world's Top 14 players fully use or swap in a fairway wood with over 18° of loft. 46:09 And while driving irons are still prevalent, there does seem to be a significant shift away from them overall. Are we buying or selling? I'll start with this. I don't own one of these, but I went into a second swing and I said, hey, do you guys happen to have a ping? 46:24 7 wood? And the guy went just laughed at me. He's like you and everyone else, brother. Everyone wants this thing. I'm sorry we don't got them. I was like, wow, OK, like everyone's looking for one. And I go, yeah, but I'm a lefty and he's like that. That might change things. 46:39 And so we went back there to see if there was any lefties. Still sold out of the lefties for the seven Woods and 9 woods. My buddy who I play with out here, he owns A79 and an 11 wood ping fairway wood. He uses them all and I'm telling you it looks stupid. 46:56 And then he hits it on the green and you're not laughing anymore. Like it? Works. What does an 11 wood even replace? I. Like A7 iron. I was gonna say probably 7 iron. Yeah, like where? Like, yeah, like. I need to see that golf bag. 47:12 Oh, I'll take a picture. You know, I'm I'm playing with him on, I'm playing with him Sunday. If we release this before Sunday, which I think we are, we'll post a photo of his bag as a story. Well, Shane also rates golf bags in his content, so if you want Shane to just put it out you want. Quickly an 11 would. 47:30 I'll do that for you, Shane. Holy cow. Goodness. Yeah. So I'm buying. I think they're here. How about you, Shane? Yeah. Buying these two like we talked about the mini driver. It's it's how you look down at something. It looks better. 47:46 It's more it looks more forgiving. You can shit, if I hit this off the toe, I'll be okay. You can mishit these fairway woods and still be in a decent position, Whereas if you were to have a six iron out and you were to heal it, you're going to be in a it's it's going to be a tougher shot. Fairway woods. Great. 48:02 They're phenomenal. And it makes a lot of sense that the Tor pros are using them. They're called the seven wood heavenwood and they're so much more accurate with them, it easier to hit, easier to look at all the above fairway woods here to stay. 11 wood. What is going on with that? 48:19 That that is criminal. That should not be OK. Yeah, get that out of here. 7 wood. 9 wood. Love it. I can't wait to take a picture. Yeah, I'm buying as well. Not a hand up, not a fairway wood guy, but I do think that there's going to continue to be a market for this, much like no one used to play hybrids, everyone used to play their bags all the way up to A3 iron, right? 48:44 And now you see Tor pros, amateurs, 345, you see guys who have like they make iron sets that are almost full hybrids at this point, right? So for the amateur golfer, it's going to play well. And then you'll see some Torpros rock them at the top of their bags just because they are a little bit more forgiving. 49:02 But yeah, so I think it's, I think it's going to stay. Yeah, the, the you mentioned that they make, there's companies that make all their clubs. If you'd look up, I believe it's the Wilson staff launch pads. I mean the pitching. They are. 49:18 Looks like a three wood. It is insane. Yeah, the sole on it is crazy. It's nuts. Yeah OK, I'm just looking at Ping's site right now cuz I'm gonna make sure I'm just not talking out of my ass here. So he definitely has a 7 and a nine the 11/1 that I don't see on their site. 49:38 But I'm guessing he's told me about it because he puts the Max loft on it and makes it into an 11 wood I think is what he does. Like he adjusts the base. OK, I want to say, I want to say that TaylorMade had an 11 hybrid at some point. 49:53 No, they haven't. They have. I just, I just googled 11 wood while we were doing this. They have an elite fairway 11 wood. So current, most current model comes. Oh, that's Callaway. That's Callaway. Sorry. OK. Damn. Yeah. Wow. 11 wood. 50:09 Oh, it's there. It's there if you want. All right. OK, so sticking with equipment here, we're going to move over to same length clubs. So Jack Nix, who a lot of people probably haven't heard of, actually patented the one length concept back in 1976 and even Tommy Armor Golf later introduced single length irons in 1989. 50:31 But the recent trend, I think we can agree, gained significant momentum once Bryson started playing these. And notably, he won with single length irons in 2015 when he won the US Amateur and the NCAA Division One championship in the same season. So Dechambeau success brought a lot of visibility to single length irons, sparking curiosity and leading to the introduction by more manufacturers like Cobra who now make them. 50:56 Are we buying or selling? TJ, let's start with you on this. One first, I thought that you were abbreviating Jack Nicklaus's name and you were just calling him Jack Nicks for short. That's why I was dying there, because I was like, I'm out on this, I'm selling. If Bryson is like the only Tor Pro playing them and he's not wildly succeeding doing it, there's no shot that anyone else even needs to be thinking about tinkering with this. 51:22 This is so far down the path of trying to tinker so much with all of your equipment as opposed to potentially trying to solve the root cause of the issue, which is probably your golf swing at the end of the day, or your your mental capacity to play golf. 51:38 This is this is like the guy who's got the full bottom of his putter is lead tape and you're like, brother, what are we doing here? Right? Like where we are? So we are so far away from the root cause of the issue. This is the most extreme that you can go to try and fix this thing. 51:55 There's no way that I even think that this actually even remotely catches on to where you see more people even doing this, so I'm selling. Yeah. I I'm also selling these, but with that being said, I do believe that the one link, one length clubs does offer a little bit of relief for the player that goes from hitting their 6 iron very well and can't hit a pitching wedge. 52:25 Or vice versa where you can hit your pitching wedge very well and you can't hit your six iron very well. You've got the same exact length on every single club. You're not trying to maneuver or do little tweaks to your swing. It's the same 1:00 every single time. So I see Cobra does a great job with the with the one links that they have. 52:43 I've swung them. I understand the appeal, but as TJ just hit on let's work on your swing and and figure out golf, but before going shit I you know this will do it in buying. 53:00 I'm I'm selling 11 length. Clubs, Yep, I don't need to add anything else. I'm selling. I hate them. I'm, I'm with you guys on all that. All right, We're going to go to something that I, I consider TJ more of an expert in. 53:18 So TJ, again, I'd like you go first on this, which is golf sneakers, not golf shoe golf sneakers. Like, like, are we talking taking a traditional silhouette of a shoe and turning it into a golf version of that shoe? Yes, not just like some, not some golf shoe that's soft spike that kind of looks like I'm talking like Jordan's or something else that's a golf shoe being sold as a golf shoe. 53:40 OK, yeah, Well, real quick, while there's not a single founder of the golf sneaker trend, it's widespread adoption. Integration with street wear culture can kind of be traced back to a few key moments, one of them being Jason Day's use of the Air Jordan Ones in 2017. And if you want to credit Fred Couples with style, he, you know, he had some Echo shoes back in 2010 that people were kind of giving up a shit about. 54:04 But these events, combined with the broader influence of sneaker culture led by Jordan and Nike brands, paved the way for other brands like Adidas to even release their own iconic silhouettes adapted for golf. So, TJ, please. Yeah. So while I will say that Nike stock at this current moment is not doing very well, they are kind of resting in their laurels of just re releasing older stuff. 54:28 And that's kind of essentially what this trend is built upon, right? It's taking famed silhouettes in the sneaker world and just releasing golf versions of them in multiple colorways. And Jordan Brand can do this all the time. There are still silhouettes that they haven't even touched. We saw Reebok jump into the back into the game last year with golf shoes, took an old Allen Iverson player model that was famed and loved and I think admittedly made a crappy golf version of it. 54:55 They could have given that the spikeless treatment and just made the old shoe but made it spikeless and I think it would have sold significantly better. It looks a little more bowling shoe esque to me with what they did. I think that because of the prevalence of St. wear and wearing whatever the hell you want to wear on the golf course, I don't think that trend is going away and I'm buying that trend. 55:17 I think this stays with it. I don't think that you can put on a pair of foot joys that necessarily match what people are going to be wearing out on the golf course for the next 10 to 15 years. So I'm buying sneakers because they're going to have to match the clothes that are going to continue to be wear on the golf course. 55:39 I'll go next. I think there's going to be, I'm buying this as well. I think there's going to be a wider gap between the traditionalists who want to play footjoys and look like they're wearing that old style. Think of your J TS on tour like that kind of stuff versus your Tony Feenales and J Days who are wearing like something that is like you look like you could have walked off wherever you were coming onto the course and just play golf. 56:03 And I and I think there's a, like you said, there's a market for that and it looks good, even though function wise it might be a little different. So they're not my personal favorites. Like I don't usually buy them, but I see them everywhere and I do think this is here to stay. 56:19 So I'm buying them. I'm, I'm right behind you guys. I am a traditionalist. I'm your classic fojoys tucked in shirt, belt, all the above. I I can appreciate what J Day is doing, but with the sneaker culture, with street wear, all of the things are being combined in the golf, which I love because it again, it is opening up the game to so many other people that it used to not appeal to. 56:43 People didn't want to wear a collared shirt in the golf course. People don't want to have their shirt tucked in. So I it's it is most certainly not going anywhere. Not my cup of tea, but that's OK. I think the Jordan Jordan highs whatever. 56:59 I'm I'm not a sneaker head. You look goofy, but if that's what you want to play golf in, do it. Yeah, I, I, I would say if if we were talking just high tops, I'd be selling this. I don't think high tops, yeah, yeah, look good at all. But I do love me some Jordan won lows. 57:17 Those are some I excuse you don't have to change your shoes when you get off the golf course either. Like you don't have to go into the slides or whatever crappy sneakers that you order the golf course. Like I I feel comfortable just wearing those around as shoes, which is really nice. Also, I will say not necessarily a point for sneaker versions of them, but I have on good authority from a physical therapist that some people should actually be using spikeless golf shoes as a way to not inhibit their lack of mobility. 57:46 Sometimes wearing spiked shoes and being locked into the ground on your feet can restrict hip mobility and help make sure you actually worsen your golf swing. So I think it's a bonus point for the for the sneakers to be able to help that with people. 58:01 Spike shoes is what did Tiger in on his back, yes, swinging with so much torque and power and he wasn't moving his feet at all. If he was Scotty Schefflering out there, we still might be seeing Tiger adding to his well, right. Now, there's a few other things that Tiger did besides swearing Spike. It wasn't just the spike shoes. 58:18 No, I know. No I know, but I know. But it didn't help. His first few back problems actually came from that before all the other. Stuff for sure, for sure. TJ, it is funny you mentioned that. I just got off the golf course and saying, yeah, you don't have to change your shoes. You can just go into the clubhouse, grab something if you need to stop at the grocery store. 58:35 I just got off the golf course. Yeah. Flip flops and socks. Maybe flip flops and socks? Love it the sandwich over. Here down here in in South Georgia, man. All right, Rhonda, our last one here. 58:52 So TJ, you, you haven't seen this one on the list. OK. This one is 1 that I chose because I'm hearing about it everywhere these days. I don't know if it truly is considered what we would say a trend, but I think it is. And this is a drink, and this drink is called the Water Hazard. 59:11 So you've probably seen this around. So there was a moment there where transfusions were everywhere. Everyone was getting into the game with their own version and a can or ball markers being made. And they're still very popular. But I think this is the new one that's going viral. 59:27 And it's the Water Hazard, which is vodka, blue Gatorade, Sprite and lemonade. And in a recent Reddit thread where people are asking people like Cart Girls and others on the course, what's everyone drinking these days? Unanimously, they all said there's been a huge sudden uptick in the amount of people ordering water hazards. 59:44 I had never heard of it. And the golf cart girl one day recently, about a month ago, offered someone I was golfing with. And he's like, I don't know. What do you think she's like, have you ever had a water hazard before? And like, described it and sold it to him? So are we buying or selling this one? Shane, let's start with you on this. 1:00:02 Is it? It might always be around, but do you think people are ordering water hazards in a few years? Yeah, it's so tough because I I think it's going to be, this is going to be a wildly insane comparison, but it's taken Lab 0 torque putters and Callaway TaylorMade Hoppin on board. 1:00:24 Somebody was jealous of the transfusion. They saw that it was working and they said let's make another drink. Lame bullshit. I hate it. It's always going to be around, but I don't want it to be. 1:00:39 But I am because I want to be on the winning side. I am buying it. It's just it's lame, man. Like what are we doing, dude? And let it let it be known History is written by the winners. Shane wants to be on the right side of history here. 1:00:56 I, you know, I, I, I hate losing more than I like winning. So I'm you got to buy it. It will, it'll be around because here's the deal to transfusions are great, but you get to a point where sometimes that grape juice shit, after about six of them, it's a little bit heavy. 1:01:14 It is a little bit heavy. So you got Gatorade, some light Sprite in there. It's going to be here. It's it's here to stay. Yeah, I will say I am buying the water hazard. Sean, you probably know this like vodka Powerade or vodka Gatorade was like the drink of volleyball players, like beach volleyball players for years. 1:01:37 He still continues to like dominate that space. Like they'll go out and play and it's just like, Oh no, well, we want to get drunk, but we also don't want to like die while we're out here. So we're just drinking electrolytes and pure vodka. And it's still like all they ever bring to tournaments and that it's still the drink of that. 1:01:53 And it doesn't weigh you down because it's vodka. It's not like drinking an IPA or even even some loggers like that. So I think that this it's going to continue to hold space because it does have that electrolyte feel to it with the Gatorade. We all know that blue is the superior Gatorade flavor. 1:02:09 So that's going to continue to rain here. I think everybody on this call, that's it. We're we're all buying on that one. So yeah, I think, I think I will it will it usurp the transfusion? I mean, it's, it's more golf focus. So it definitely has that play. 1:02:24 I think. Has anyone here ever ordered a transfusion off of a golf course? That was my next. I was going to throw that back to you guys. I absolutely in the clubhouse. Yeah. Let me get it eaten. Eaten lunch. I have. I don't think you're going to order a water hazard eaten eating a burger after the OR a club sandwich. 1:02:42 I don't think so. Yeah, I don't think so. That's The thing is that like in the in the in the grand scheme of things, like I think it's a great on course drink, but I don't think it translates outside of that where like. Yeah. So you guys? Are both you guys are both? Buying, but you're both shitting on this, right? 1:02:59 Now, yeah, because it's it, it, it, it, it, it makes sense for it to work because it it's a good arm core strength. But the transfusion, you can go anywhere. You can go to any bar in America right now and ask for a transfusion. They're going to somewhat know. And if they don't know, it's easy to make because every ingredient if you go to you go to your local night bar, nightclub, whatever. 1:03:20 They don't have blue Powerade. Every That's exactly the point. Every place has the ingredients on hand almost always to make a transfusion and if not then you can order like a pineapple transfusion and do it with pineapple juice instead which I I've seen people do tons of times. 1:03:39 It's great most. Most bars are not carrying blue Powerade or Gatorade. You make your. Well, TJ, you, you said beach volleyball players and vodka blue Gatorade. Do you know why, beyond the electrolytes, it was so popular with beach volleyball? 1:03:57 Is it because you could drink it on the beach and it doesn't look like you're drinking boost A? 100% you would pre make it at home. You'd put it in the blue Gatorade bottle, pull it out of the cooler and sometimes you do a little Russian roulette. You didn't know which if it was just pure. Blue Gatorade or not and you'd just. Be on the Beach did this all the time in San Diego. 1:04:17 Sean, are you buying or selling though? I want to know, I want to know your stance on. This I'm selling. I think I agree with you guys, but you have the wrong take and I'm selling. So OK, I think it's I think it's going away. I think people don't want to say water hazard, and I think it's kind of like a thing at the moment, but transfusions I think are going to be here long after water hazard. 1:04:36 It's it's interesting too, because you you throw the play in with Bob does sports and their have a day drinks. They just came out with their own transfusions. Yeah, Arsenal Sports has their own transfusion. You will never see a water hazard in a can. Shit. Damn, you might have to sell this. 1:04:53 Uh oh, Uh oh, uh oh. You'll never see it in a can. I think you're selling holy. Why? Because you're. Selling because you can't do the Gatorade. Yeah, you can't do the Gatorade. You'll never see that in a can. You know what, Sean? Yeah. 1:05:09 Here we go. I want to be on the other side. Let's go sell it. I want to be on the win it. You'll never see a water hazard in a can. You heard it here first, folks. I can't wait for somebody to figure. How would you? How would you? 1:05:25 Replicate Gatorade. Gatorade. Yeah. Like it's a copyright thing. It's like you're not going to have it in a can. Exactly. You don't think any of these salt packet electrolyte brands would make a blueish flavor and partner with a partner with an Owens mixer? 1:05:40 You don't think you could see a liquid? A blue liquid IV Owens mixer? Water hazard. Love Liquid IV, but come on, dude, When you're drinking those, you're drinking, you know, 100 grams of sodium. When you're drinking a Powerade, you're going, oh, this is nice. 1:05:56 It's got it's got that real sugar in it. Liquid IV is great, all the other brands, Element, they're all great, but I that's not going in a can. Interesting. I'm staying firm. I, I, I, I I want, I at least want to stay firm just so when something happens we can refer back to this and say we I called it. 1:06:14 I either want you guys to be able to call it or want me to me to be able to call it. Selfishly, I want it to be me. That's fair. That's I respect it. Stand in your ground. All right, Shane, thank you for coming on. I feel like you are so confident in your answers. I love your confidence. We're going to have to revisit this video in like a year's time and see if any of us were just absolutely wrong, but I'm hoping that we're right. 1:06:36 I I honestly think we had good takes on this it. It would be fun to do a go ahead, Shane, go ahead, DJ, go ahead. No, I was going to say it'd be fun to do a 2026 and do a do a post mortem and then do an update on what new trends have arrived in the last year and what hat style do we hate come this time next year. 1:06:55 Yeah, maybe make this a yearly thing with you, Shane. Oh, yeah, hey, put it on the calendar. I, I appreciate you guys for helping me. I, it is going to be very fun to look back in the next, you know, 6-8, ten months, 12 months and see what has stuck around. I, I think, I think we're all going to be on the right side of history here. 1:07:14 Some of us are going to be wrong, mostly TJ because water hazard is not going in a camp. I can't, I can't wait. I can't wait for the day and. Who sold many? You sold many drivers, Tji. Did I will see John. John, we're we're walking, we're walking the dog here, man. 1:07:32 Where are we? We're taking it. It's my. Maybe it's my handicap showing, I don't know. Yeah, you touched on this and then I'll let y'all go. You do not carry any woods or any. Hybrids. No, I go. I carry hybrids. 1:07:47 I carry hybrids. I have AI, have a three and a four. The four goes interchangeably out of the bag depending upon how much confidence I have with the club slash with my 4 iron. Yeah. So, but no woods. This guy is driver Iron Wedge, the whole course pretty much. 1:08:05 Maybe you need maybe you know what if if you win this, if you if you take the cake on most right answers, which I think it's going to come down to the water hazard, probably I we'll buy you an 11 wood. See you later 9 iron. 1:08:23 I don't need you anymore. I've got an 11 wood. I can't wait for you to walk up to a par three with an 11 wood and we're all holding 8 irons in our hands. How? Electric would that be though? Roller right up there roller right up there. I just don't understand how you get like something like an 11 wood to hold a green on a par three like how does that? 1:08:43 That's the whole point of them is it's they do love. The green because they get so lofted they just. Stick from above it just like poo. Just sit all right on that bombshell. Thank you to everyone who stuck around for the entire episode. If you don't already, please make sure to subscribe to must play wherever you get your podcasts. 1:09:01 Rate US five stars so we know how we're doing. If don't rate US five stars so we know how we're doing. If you don't want to, you can also watch the video version of these on YouTube by searching for fair wagers, where we also drop occasional matches and on podcast content. Shane, thank you so much for joining us today. It's been a pleasure and we'll see you guys next time. 1:09:18 Appreciate you all. Hey, guys. © 2025 Spotify AB Legal Privacy Cookies